The campaign follows Network Rail research revealing an alarming one in seven drivers would misuse a level crossing. The respondents said they would not wait for the barrier or gate to open at a level crossing before driving over the tracks.
Six people have lost their lives in vehicles at level crossings in Britain in the past five years alone, with many more injured.
About 46 incidents involving vehicles take place at level crossings across the country every week.
The campaign aims to reach drivers and change behaviours through targeted radio advertising and social media content.
Lack of knowledge
The study, carried out by researcher Populus on behalf of Network Rail, shows a lack of knowledge may be to blame. About a third of UK drivers said they had never been taught how to use a level crossing, leaving them more likely to be unaware of the dangers and more likely to take risks.
Britain has the safest rail network in Europe but level crossings are among the biggest public safety risks – there are about 3,800 public and private road crossings across Network Rail’s 20,000 miles of track.
The study revealed nearly half of the drivers surveyed (45 per cent) felt their passengers were their biggest distraction while driving. The thought of arriving late also distracted 30 per cent, with exams or a hospital appointment also among the top reasons for failing to wait.